Pusha-T has dropped the video for “Diet Coke,” the first single from his upcoming album. The song was produced by 88-Keys, who made the beat over 18 years ago.
Two weeks after premiering an unreleased track at Paris Fashion Week, Pusha-T is continuing his album rollout streak. On Tuesday, Pusha released the music video for his latest single “Diet Coke.”
The Omar Jones-directed black-and-white video for “Diet Coke” features King Push and Ye recreating the video for Craig Mack’s “Flava In Ya Ear (Remix).” (That video famously features a young The Notorious B.I.G. and Diddy rocking today.)
The track features Pusha doing what he does best: rapping about distributing large amounts of cocaine. The song was produced by 88-Keys, who made the beat over 18 years ago.
“Diet Coke” comes after Pusha-T announced during an interview with Complex that fans wouldn’t have to wait much longer for his next album.
“All I’ll say is this: The album of the motherfucking year is coming. A Pusha album takes a long time. It takes a long time to put this shit together, but when it comes together, ain’t nothing fucking with it,” he said. “We stamping that on everything. I don’t care what they say, how they act. I don’t care how viral they go, none of that. Nothing is fucking with it. I’m on some one thousand percent rap superhero shit, man.
Last month, Push premiered a new track from designer NIGO‘s compilation album I KNOW NIGO, which has appearances from Pharrell Williams, Tyler, the Creator, A$AP Rocky and more. Push also posted his Instagram an image of Lana Del Ray covered with a powdered substance with a clip of him rapping more upcoming material at a party.