The Weeknd does the most when promoting his albums.
So far it’s worked: Â Abel is one of the most successful recording artists in the world.
The rollout for his Hurry Up Tomorrow album includes a motion picture starring Jenna Ortega.
It also features a nationwide billboard campaign with the message “The E nd is near.”
Is this the end of The Weeknd? đ€
New billboards hinting that âthe end is nearâ were spotted in NY, Miami, LA, and Atlanta⊠pic.twitter.com/liniw0RiZG
â Kurrco (@Kurrco) December 28, 2024
In the past, Weeknd has discussed retiring his professional name.
Judging by the billboard, he may be about to pull the trigger on that.