Russ: Why Authenticity Outlasts the Algorithm

Art via Evan Solano

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Russ joins Jeff Weiss, Rosecrans Vic and Free at Gold Diggers in LA for a conversation that reveals how the Atlanta rapper went from opening up at a POW show at the Echo to headlining Staples Center as a multi-platinum independent artist. He shares why he gave LaRussell six-figures just because he believed in the vision, and what his major label experience taught him about art and authenticity.

Despite his success, Russ wants to demystify the music business. He explains how he’s used the same vocal preset since 2012, how “Losin Control” went 8x platinum with a stock mastering plugin, and how easy it is to record in his basement He also adds context to his criticism of Roc Nation’s distribution, picks his nightmare blunt rotation, and much more.

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Shout out to Gold-Diggers for hosting the show!

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