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Bundles are back.

And Travis Scott is taking full advantage of them.

His Utopia album is slated to do between 450K and 55oK in its first week.

About 275K are streams; the rest will result from bundles.

In 2020, Billboard made it harder to bundle albums.

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However, there are ways around their rules, and Scott has become the first rap artist to take full advantage of the loopholes. 

In 2018, Nick Minaj threw a huge fit when bundles helped Scott’s Astroworld album greatly outperform her Queen album.

Some believe that is part of what led to Billboard’s reforms.

But you can’t keep a marketing man like Travis down.

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