J. Cole opted out of a Big Three beef that would have pitted him and Drake against Kendrick Lamar.
At first, that seemed like a big W as Kendrick and Drake hurled insults and revelations at each other that may damage their reputations for good.
But the beef was also good for their bottom line. Kendrick got a couple of number-one hits out of it, and Drake, despite “losing” the beef, is enjoying his best streaming year ever.
The same can not be said about Cole.
After eight weeks, his commercial mixtape Might Delete Later has fallen off the charts, making it the first Cole project not to spend at least a year on the Billboard 200.
Would you rather be Cole or Drake?