Kendrick Lamar will play Drake’s hometown of Toronto tonight in the first of two shows at The Rogers Center.
Drake will counterprogram that by doing a livestream with Kai Cenat.
During the stream, the pair will award 20 winners of the “Somebody Loves Me” music video challenge 15K each to help bring their video ideas to life.
Drake, 38, has long embraced young streamers like Kai and Adin Ross.
Do you think his efforts to ingratiate himself into the next generation will pay dividends?