Watch Travis Scott, Young Thug, and M.I.A run around the Michael Jordan mansion.
Travis Scott is in full rollout mode.
The Houston rapper has just released the video for “FRANCHISE,” his latest single. The song features appearances from frequent collaborator Young Thug and M.I.A. The presence of M.I.A. — who can go M.I.A. when it comes to releasing music — is what makes this new track more interesting than the typical Travis drop.
The video was directed by Travis himself alongside White Trash Tyler. Travis must have a lot of juice because he shot the video at Michael Jordan’s iconic Chicago mansion. As for the video, it’s typical rap shit — woman, money, nice cars — but with a Travis Scott sheen. “FRANCHISE” is the follow up single to “The Scotts,” which featured Kid Cudi and went no. 1.
The video premiered at midnight on Thursday, September 25th. But actually made its debut at Imax showings of Christopher Nolan’s new film Tenet.
I DIRECTED THIS FILM FOR THIS SAGA OF UTOPIA MY GUY CHRIS NOLAN LETS US ROCK IN ALL THE IMAXES WORLD WIDE. GO WATCH THE IMAX EXPERIENCE TONIGHT https://t.co/dEdmwRhTAJ pic.twitter.com/WfBCJ3WPpL
— TRAVIS SCOTT (@trvisXX) September 24, 2020
It seems like Travis and Nolan have a pretty solid relationship. Travis recorded the song “The Plan” for the Tenet soundtrack. And Travis Scott showed off a kind note Nolan wrote about the “FRANCHISE” video.
A MEESAGE FROM NOLAN pic.twitter.com/6LUnSBtFbv
— TRAVIS SCOTT (@trvisXX) September 24, 2020
For the last couple of weeks, Travis Scott has been really trying to get kids to eat fast food. He launched a highly publicized collaboration with McDonald that seems to have been highly effective. He also released a bunch of McDonald-relation merch, including a $90 pillow shaped as a Chicken McNugget. (Which is actually now reselling for about $500.)
Watch the video for “FRANCHISE” below.