On Monday morning, former Victor Victor Worldwide CEO Steven Victor posted a 15-second clip of an upcoming visual with Pusha-T and Kanye West.
Two weeks after premiering an unreleased track at Paris Fashion Week, Pusha-T is continuing his album rollout streak. On Monday morning (February 7th), Pusha’s manager and Victor Victor Worldwide CEO, Steven Victor, posted a surprise clip of Pusha-T and Kanye ‘Ye’ West in a music video his new single “Diet Coke.”
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The black-and-white clip for “Diet Coke” features King Push and Ye recreating the video for Craig Mack’s “Flava In Ya Ear (Remix).” (That video famously features a young The Notorious B.I.G. and Diddy rocking today.)
Push also tweeted artwork for his new single:
“DIET COKE” 12AM EST… pic.twitter.com/zY1xZG7ZCF
— King Push (@PUSHA_T) February 7, 2022
Producer 88-Keys went to Instagram Live to explain that the production in the clip came from a beat tape he made 18 years ago.
88 Keys made that beat 18 years ago???? pic.twitter.com/SfP7J3rgkP
— «we make good music» (@iincroyableee) February 7, 2022
“Diet Coke” comes after Pusha-T announced during an interview with Complex that fans wouldn’t have to wait much longer for his next album.
“All I’ll say is this: The album of the motherfucking year is coming. A Pusha album takes a long time. It takes a long time to put this shit together, but when it comes together, ain’t nothing fucking with it,” he said. “We stamping that on everything. I don’t care what they say, how they act. I don’t care how viral they go, none of that. Nothing is fucking with it. I’m on some one thousand percent rap superhero shit, man.
Last month, Push premiered a new track from designer NIGO‘s compilation album I KNOW NIGO, which has appearances from Pharrell Williams, Tyler, the Creator, A$AP Rocky and more. Push also posted his Instagram an image of Lana Del Ray covered with a powdered substance with a clip of him rapping more upcoming material at a party.