Adidas cut ties with Kanye West and his Yeezy brand last year after Ye’s series of highly questionable comments about Black people, Jewish people, and Hitler.
When they did so, they were sitting on about a billion dollars of Yeezy merch.
For months, it just sat in storage as Adidas decided what to do with it.
A few weeks ago they announced they would sell the remaining stock of Yeezys and will donate the proceeds to charity.
Yesterday, that sale begin. In the first release, $170 million of Yeezys were sold in 24 hours Ye gets 15% of that, or $25.5 million.
Not a bad day’s work.