The Bay Area has long been a bastion of independent hustle and distinct creative identity. Recently, the Truth Hurts podcast, hosted by Jeff Weiss and Mz. Free, traveled to Empire HQ for an in-depth conversation with 1Umbrella, a collective currently making waves as the most significant Bay Area supergroup since Mob Figaz.
The group is comprised of five of San Francisco and Oakland’s most compelling voices: ALLBLACK, 22nd Jim, Lil Bean, Lil Yee, and Zaybang. Together, they represent the unique spirit of their region, blending a deep respect for the history of hyphy with a modern, unified mission to reshape the narrative surrounding Bay Area hip-hop.
A New Era for the Bay
During the discussion, the members of 1Umbrella reflected on how their home turf has transformed since their youth. They touched on the inherent dangers of the early hyphy movement and the complex reality of how the region’s cultural “sauce” has been exported globally, even as the local landscape shifted under the influence of the tech industry.
Despite these external pressures, the group emphasized that the core of their culture remains untouched. They noted that while the tech boom fundamentally altered the physical and economic landscape of the Bay, the underlying gang culture and the grit of the streets have persisted, providing a constant foundation for their music.
Authenticity Over Gimmicks
A recurring theme in the conversation was the group’s commitment to authenticity. 1Umbrella prides itself on a sound that is forged from genuine friendship and individual technical skill, rather than manufactured trends. They expressed a clear disdain for gimmicks, focusing instead on delivering an honest, unflinching perspective on their lives and careers.
The group also shared their influences, including a mutual appreciation for Los Angeles artists like the late Drakeo the Ruler. The conversation took an unexpected turn into the abstract, with the artists diving into conspiracy theories regarding extraterrestrial life and underwater civilizations, highlighting the eclectic and curious nature of the collective.
Ultimately, 1Umbrella stands as a testament to the power of regional collaboration. By prioritizing their shared vision over individual ego, they are successfully carving out a new space for the Bay Area in the modern music industry.