It appears Punch, the President of Top Dawg Entertainment, is flirting with the idea of dropping a full-length project again. But instead of releasing it the regular way on DSP’s, Punch is thinking about the $100 method the late Nipsey Hussle used back in 2013 as an inspiration for him to do the same. On Tuesday (November 17), Punch took to Twitter to shed light on the possible album while shouting out New York rapper Roc Marciano who’s no stranger to putting an expensive price on his work.
I like what Roc Marciano is doing. I’m thinking about taking Nip approach with selling my album. What do you think?
— Punch TDE (@iamstillpunch) November 17, 2020
“I like what Roc Marciano is doing,” Punch wrote to start the tweet. “I’m thinking about taking Nip approach with selling my album. What do you think?”
Fans were all for the move in Punch’s comments begging him to take their money. Some were even giving him ideas like releasing merch with the album and even an accompanying video game.
Sell it for $1k and I’ll still cop
— Joey (@joey_hiphop) November 17, 2020
I wouldn't that $100 was a dice roll. Try $25-50 and it comes with a downloadable game that matches the album theme.
— Dramatiq da Producer (@dramatiq00) November 17, 2020
Roc Marciano has always been known for raising the price tag on his albums. Marciano’s newest project, Mt. Marci, is only available on his website for $40, and as of right now, the album is still not on DSP’s. Fans have been talking all about it on social media, and if people want to hear Mt. Marci, they can either wait for it to show up on streaming services or cough up the $40.
Rappers putting a price tag on their music is not a foreign concept. Brooklyn rapper Mach Hommy charges in the thousands for his music and Nipsey changed the game back in 2013 when he sold copies of his Crenshaw mixtape for $100. Nip made $100,000 the day of that release and even JAY-Z himself bought 100 copies.
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Over the years, Punch has released several singles through his Soundcloud page. In a 2016 interview with Billboard, Punch spoke on his knack for making a full-length project.
“I think I’m going to finally finish it because I write a lot and I record every so often. I think I’m just gonna go ahead and knock it out at this point. I’m starting to get that itch more and more,” Punch said. “Before, it was like, ‘OK, I write a little bit. I can rap. Let me put it down for fun. It’s cool.’ At this point, it’s starting to turn into a burning. I really want to do it now.”