Over the summer, Drake dropped a bunch of loosies and other content on his 100gigs page.
DJ Akademiks, who has long had ties to the Drake camp, believes it was part of a negotiating strategy.
Akademiks speculates the reason Drake released 100gigs was to show his labels he could still chart while independent (uploaded to DSP’s a week after release with no push) because he’s renegotiating a new deal with Lucian for 600+ mil (DLDT, CLB, Her Loss, HNVM, FATD) his last… pic.twitter.com/pOWGmQSG04
— Akademiks TV (@AkademiksTV) October 21, 2024
According to Ak, Drizzy wanted to show Universal boss Lucian Grainge that he could move music independently.
He wants a new deal from his label and expects more than $600 million for it.
The word has been that Kendrick and company turned on Drake so hard because they were jealous of his finances.
That won’t make them any less jealous.