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Kanye West’s career has taken a massive hit because of his anti-Semitism. Not only that, major brands have backed away from him

So he’s decided to take matters into his own hands by promoting his Yeezy fashion line in a low budget Super Bowl commercial. 

If you missed it, the spot shows Ye speaking into what looks like his phone while riding in a vehicle.

“Hey y’all, this is Ye, and this is my commercial,” he said. “And since we spent all the money on the commercial spot, we actually, we didn’t spend any money on the actual commercial. But the idea is I want you to go to yeezy.com.”

Reportedly, 30-second Super Bowl spots were going for a cool $7 million. Still, it’s possible that Ye only paid to have his commercial played in specific markets since it didn’t run nationally, per The Hollywood Reporter.

Either way, here’s what some people had to say about it:

“This is the best commercial of all time,” someone tweeted.

“Do you think that’s really him though??” read another message.

“He is not beating the autism allegations,” read a third.

“What’s your thoughts on the commercial?

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