Post Malone and Bud Light want fans to choose their ad for Super Bowl LIV. The Republic Records artist and beer company have launched a social media campaign to decide which one of their two commercials will be used for the big game on Sunday (February 2).
Both ads are billed as “Inside Post’s Brain,” but one features him inside a corner store while the other places him at a bar. Fans can select their preferred commercial by using the hashtag #PostyStore or #PostyBar on platforms such as Twitter and Instagram.
“We are so fortunate to have two great Super Bowl spots this year, but only have room for one,” Bud Light’s VP of Marketing Andy Goeler said in a press release. “We love this year’s Super Bowl campaign because not only does it feature our brand’s biggest fan, Post Malone, but we’re also giving people a chance to help us choose which spot to air.”
I shot 2 commercials for @BudLight Seltzer & we can’t decide which ones going to air on the Super Bowl! Check em out & reply with your pick:) #PostyStore or #PostyBar pic.twitter.com/R19eY9uwmZ
— Posty (@PostMalone) January 29, 2020
Voting for the Super Bowl spot will run through Thursday (January 30). The ad with the most engagement — determined by likes, comments, shares and hashtag usage — is scheduled to air on Sunday.
“It feels cool to be in a Bud Light commercial, especially a Bud Light Super Bowl commercial, which is a huge deal,” Malone said. “I just love the taste and the camaraderie. So it’s a real honor and blessing for me to be able to be a part of such a big moment.”
Watch the #PostyStore ad above and view the #PostyBar version below.