Kush K ’s latest collaboration with JVS, “I Know,” marks a powerful new chapter in the Australian hip-hop scene, as the track effortlessly combines raw emotion, motivational lyrics, and an unflinching look at personal growth. Out now via Type Shit Records, this single paints a vivid picture of the hustle, reflecting both the highs and the lows of navigating life in the limelight.
Kush K, a formidable force in the Australian rap game, doesn’t shy away from vulnerability. His opening verse sets the tone for the track, delivering a message that feels deeply personal yet universally relatable: “Had some problems in the past, but I had to keep me moving.” These lines offer a glimpse into the artist’s own journey, revealing the grit and determination it takes to push through adversity and continue pursuing one’s passion, no matter the challenges. There’s an undeniable authenticity to his words—an honesty that connects with anyone who’s ever had to overcome obstacles in their own path.
The hook, sung by JVS, adds a layer of introspection that enhances the emotional depth of the song. “I know, I know, I could never make it right… I know,” JVS croons, his voice soaring above the steady rhythm, capturing the frustration of seeking resolution amidst the chaos of fame, relationships, and self-doubt. It’s the kind of chorus that sticks with you, a haunting reminder of the inner battles we all fight while striving for success.
The track’s production is a masterclass in balance, thanks to the skilled hands of Sonni Beats, with the engineering finesse of MixedByDaniel amplifying the track’s crisp sound. There’s a dynamic push and pull between the driving beats and the reflective lyrics, keeping listeners engaged from start to finish. It’s both polished and gritty, blending the polished sheen of modern hip-hop with the rawness of Kush K’s message.
But it’s not just the audio that impresses. The music video, directed by NBreezy, complements the song’s energy with a fast-paced, cinematic journey through luxury cars, high-end fashion, and studio sessions. Melbourne’s cityscape provides the perfect backdrop to the visuals, which cleverly juxtapose the thrill of success with the emotional weight that often accompanies it. Flashing images of designer labels like Gucci and Fendi reinforce the luxurious lifestyle that Kush K and JVS are now a part of, while the quick transitions between these glamorous moments echo the fleeting nature of fame itself.
Kush K’s rise in the industry has been anything but ordinary. From his debut in 2020 with “Stories” to the launch of TheHotBox Studio in 2021, he’s continually redefined what it means to be an artist in Australia’s hip-hop scene. His 2024 album The Revelations solidified his place at the forefront, but with “I Know,” he once again pushes boundaries, proving his ability to deliver both musically and artistically. His journey continues to inspire those who resonate with his narrative—an anthem for the relentless and the resilient.