Gucci Mane has announced a new compilation album titled Cold Day In Hell, which will arrive on his Atlanta label 1017 Eskimo Records.
Guwop shared the ice and snow-themed cover art for the project on his Instagram, which features dollar bills, snowflakes and menacing polar bears in front of the Atlanta skyline. Bold text at the top reads, “Gucci Mane Presents So Icy Gang.”
Overlooking the skyline appears to be a devil-like figure with glowing blue eyes, a clear reference to the project’s title.
In the caption, Gucci refers to “#TheNew1017.” The hashtag was also used by aspiring artists on social media looking to get signed to 1017 Records.
“#TheNew1017 Dropping Memorial Day,” Gucci wrote. “#SoIcyGang vs Errbody who u wit ??”
Atlanta Rapper Ola Runt Signs to Gucci Mane’s 1017 Records
Rising ATL-rapper Ola Runt recently joined the ranks at 1017 Records, becoming the first Atlanta artist on that specific imprint. Other artists on the roster include Z Money, Yung Mal, Hoodrixh Miko and Lil Quill.
After the announcement, Runt shared an image displaying branded ‘The New 1017’ t-shirts and a ‘1017’ chain.
Cold Day In Hell is expected to arrive on May 25.
#thenew1017 my chain say burrr now ?? pic.twitter.com/ge2ao3hmeB
— DA REAL RUNTS (@1OlaRunt) March 25, 2020