Future: The LeBron of Rap?

Graphic via POW

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Who are your Big 3? Jay-Z, Biggie, 2Pac? Kendrick, Drake and J. Cole? In this video essay, William Eller explains how there’s one name that’s perennially left out of the conversation: Future.

From his early mixtape 1000 to hit singles like “Racks” and “March Madness,” Future has reshaped the sound of multiple generations. William breaks down how he set the blueprint.

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