Drake is expected to deliver a solo album in 2025.
It is likely the most important album of his career.
If it does big numbers, it will solidify Drake’s stranglehold on streaming and set the 38-year-old up to perhaps pass Eminem as the best-selling rapper of all time.
If it struggles to move units, there will be talk that Kendrick Lamar knocked him down a couple of pegs, and Drake will limp into his 40s as more of a legacy act.
Drake appears to be aware of the stakes.
Insiders say The Boy is completely locked in while working on the album.
Drake’s been locked in working on his upcoming solo album, according to Smiley.
Even at the ‘NOKIA’ video shoot—in the breaks—he was just recording… The man’s talking his shit ’cause he’s in that mode right now.”pic.twitter.com/zBCOPTYo43
— No Jumper (@nojumper) May 5, 2025
Do you think it ends up being a big hit?