50 Cent is taking matters into his own hands after Virgil Abloh’s cover art for Pop Smoke’s posthumous album Shoot For The Stars, Aim For The Moon made a loud, awkward landing.
On Tuesday night (June 30), the Hustle Harder, Hustle Smarter author began littering his Instagram account with potential replacements and asking Pop’s fans to rate the covers from one to 10. By Wednesday (July 1) morning, he’d shared 37 different options from various people who’d given it a shot.
But there’s a sense he was frustrated Abloh dropped the ball in the first place. 50 wrote on one of the posts, “I can’t believe I have to do this shit!”
View this post on Instagramrate it 1 to 10 ?I can’t believe i have to do this shit! #bransoncognac #lecheminduroi
Following Twitter’s outcry, Abloh offered an explanation about the debacle, which he quickly deleted. But, of course, screenshots live forever.
“This album cover was one of like 5 things we talked about. he mentioned his story felt like the metaphor of a rose and thorns growing from concrete of of his hood in Canarsie, Brooklyn. in your memory I just finished it yesterday.
“As evident of the whole idea, the t-shirt insinuates it’s mandatory we put an and to this cycle of violence that plagues us, we need to shoot for the moon & aim for the stars. as heavy is it is we are celebrating your life the whole way thru. rest in peace young one.”
Twitter Deems Virgil Abloh’s Pop Smoke Cover Art Disrespectful
50 claimed he told Pop’s manager Steven Victor the first cover was “ewwww” and ordered Abloh to fix it. But it looks like 50, who serves as executive producer for Shoot For The Stars, Aim For The Moon, is on the case.
The late Brooklyn rapper’s posthumous album is expected to arrive on Friday (July 3). Check out some of the cover art options below.
View this post on Instagramcome on 1 to 10 how you feel about it? #bransoncognac #lecheminduroi
View this post on Instagramhow about this 1to 10 rate it #bransoncognac #lecheminduroi
View this post on Instagram?this one is kinda cool to rate it 1 to 10 #bransoncognac #lecheminduroi
View this post on Instagramhow you feel about it 1 to 10 #bransoncognac #lecheminduroi
View this post on Instagram1 to 10 what you think ? #bransoncognac #lecheminduroi
View this post on Instagram1 to 10 this one is kinda fire, what you think? #bransoncognac #lecheminduroi
View this post on Instagram?i don’t know about this one 1 to 10 #bransoncognac #lecheminduroi
View this post on Instagram1 to 10 what do you think? #bransoncognac #lecheminduroi
View this post on Instagram?♂️1 to 10 what do you think? #bransoncognac #lecheminduroi
View this post on Instagram1 to 10 what do you think #bransoncognac #lecheminduroi
View this post on Instagramrate this 1to10 what you think ? #bransoncognac #lecheminduroi
View this post on Instagramwhat’s the vibes on this? #bransoncognac #lecheminduroi
View this post on Instagramthis is a vibe right here, on a scale of 1 to 10 what do you give this. #bransoncognac #lecheminduroi
View this post on Instagrami think we are gonna find it 1 to 10 how do you feel? #bransoncognac #lecheminduroi
View this post on Instagramhow do you feel about it? 1to 10 #bransoncognac #lecheminduroi
View this post on Instagram?♂️is this the cover 1 to 10 rate this. #bransoncognac #lecheminduroi
View this post on Instagramwhat’s up with this one 1 to 10 #bransoncognac #lecheminduroi
View this post on Instagramgood morning 1 to 10? #bransoncognac #lecheminduroi