Marvel Studios’ Black Panther has some serious Southern roots. New reports claim the upcoming must-see movie helped generate over $80 million for Georgia’s economy.

According to MPAA Chairman and CEO Charles Rivkin, the studio’s decision to primarily film Black Panther in the Peach State helped generate $83.9 million.

This week, rap star Kendrick Lamar and his Top Dawg Entertainment labelmate SZA released their “All The Stars” Black Panther The Album music video.

A huge component for the upcoming flick’s massive popularity is how much social media attention it has received.

Last week, “Insecure” star Issa Rae shared an epic reaction to seeing Black Panther at its world premiere.

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