Los Angeles, CA – YG and Mustard are making a splash and giving back to their neighborhood in a major way as they’ve announced they’ve acquired an equity stake in Fishbone Seafood, a black-owned Southern-style fast food restaurant in Los Angeles.
With their partnership comes several opportunities for the duo to use their platform and uplift their community in a time where COVID-19 and the police brutality and white supremacy protests have affected their hometown. Along with the announcement, YG and Mustard will be teaming up with Postmates to deliver $100,000 worth of food to Los Angeles residents and community organizations. Here are three facts of why this new deal equals $100,000 worth of goodwill.
First, the collaboration comes at a time where cities all over the world have been affected by the COVID-19 pandemic. Mustard, who grew up in the Baldwin Village neighborhood in Los Angeles, says his charitable act with YG is in response to the huge impact the coronavirus has had on their community.
“COVID-19 has hit Black and Brown communities the hardest,” stated the 10 Summer CEO. “YG and I have not forgotten where we come from and feel a duty to support those who are less fortunate and have been our biggest supporters from the beginning.”
View this post on Instagram@yg x @Blmlosangeles x LOS ANGELES !!! PEACEFUL !!!! HISTORY !!!! LOVE TO THE CITY ..
On June 19, $50,000 worth of free meals will be delivered to people within the delivery radius. Residents can choose between two dishes which are The Mustard Plate (Grilled Shrimp and Filet Sole with Sautéed Veggies) and the YG Plate (Grilled Filet Sole with Sautéed Veggies.)
The other $50,000 in meals will be sent to several community organizations around Los Angeles in the following week like Hollywood Food Coalition, Midnight Mission, Watts Empowerment Center and more.
Secondly, YG and Mustard are promoting black-owned businesses in a time where people are supporting Black culture and fighting against white supremacy. Fishbone Seafood has seven locations scattered around Los Angeles, and the two Hip Hop artists have their hands on each one.
View this post on InstagramIn the field with the peoples!
“I met one of the owners at a gas station, and he told me we should do business,” says YG, who wasted no time bringing the news to his friend and frequent collaborator. “I called Mustard and told him about the opportunity, and he was ready to go.”
Lastly, the partnership commemorates the second annual Mustard Day. In 2019, the city of Los Angeles declared June 19th a day to recognize Mustard’s continuous charity and significant commitment to his neighborhood. Mustard Day also happens to fall on the same day as Juneteenth, which celebrates the ending of slavery in the United States and highlights Black voices and Black-owned businesses.
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Mustard and YG are following in the footsteps of their fellow peers like Chance the Rapper and the late Nipsey Hussle who have given back to their community through their philanthropic efforts.
If you’re in the Los Angeles area visit Postmates.com or download Postmates on iOS or Android to place an order. The selected free meal discount will automatically be applied to the Postmates order and is valid for one meal per order while supplies last.