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Richard Branson announced the end V Festival on its website, saying 2017 was the brand’s last festival.

“V Festival has always been a special weekend for everyone at Virgin,” the statement said on Virgin’s blog.

“We’ve been proud to sponsor V Festival for the past two decades and there have been some incredible performances on the stage.

“Now, after 22 very enjoyable and successful years, 2017 was Virgin’s last V Festival.

“Being part V Festival has been an honour and there are some amazing moments that will stay with me forever – including introducing Paul Weller and welcoming V2 Records’ first signing The Stereophonics to a massive audience.

“Working on V Festival has been a brilliant journey filled with great people, fun times and exceptional music.

“I have so many memories to cherish – from the mind-blowing performances to spending quality time at the festival with both Holly and Sam, who it’s no surprise are both music lovers after spending so much time dancing at V.”

“We’re really excited about the future ahead and can’t wait to share our plans with music lovers across the globe.”

The festival’s ficial Twitter account have since assured a music festival will go ahead next year on the same date, but with a new sponsor.

“Thanks for being a great sponsor Virgin.  The name the new festival that continues on the same weekend in 2018 will be announced soon,” they tweeted.

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