How Roddy Ricch’s ‘The Box’ Just Became Rap’s First Viral No. 1 Hit of 2020

Last week, Justin Bieber was roundly mocked for sharing a graphic on his Instagram page that instructed fans on how to game streaming numbers in an effort to get his new (uh) ode to marital relations, “Yummy,” to No. 1 on the Billboard Hot 100. It included tips like “Create a playlist with ‘Yummy’ on […]