Jack Harlow‘s debut album is en route.
The Louisville native had a breakout year with the success of his single “What’s Poppin” and its accompanying remix featuring Lil Wayne, DaBaby and Tory Lanez. Both songs peaked at No. 2 on the Billboard Hot 100 and helped pave the way for the newly-announced That’s What They All Say, arriving on December 11.
Thats What They All Say
MY DEBUT ALBUM
out on December 11th
preorder now: https://t.co/OvpIjjndHN pic.twitter.com/WgeYrIry6Y
— Jack Harlow (@jackharlow) December 2, 2020
Harlow revealed the cover art to the project on Wednesday (December 2), and almost immediately found himself trending both because of the excitement over the album and because of the controversy the cover seemed to cause. Just after his announcement, a room was created on social media app ClubHouse to discuss how the cover was “what’s wrong with Hip Hop.”
Some people took offense to the picture because it features a Black woman’s leg next to Harlow in a limousine as he signs autographs for a group of children. While some agreed with the creator of the room, others felt that it was a reach and there was nothing wrong with the image.
“I’m listening to a group of people literally yelling at each other that Jack Harlow’s cover is the ‘problem with hip-hop,’” journalist Philip Lewis tweeted. “Need that vaccine to hit the streets ASAP.”
I’m listening to a group of people literally yelling at each other that Jack Harlow’s cover is the “problem with hip-hop.”
Need that vaccine to hit the streets ASAP pic.twitter.com/upju0MOXZC
— philip lewis (@Phil_Lewis_) December 2, 2020
According to Lewis, 21 Savage joined in the conversation as well and noted that artists don’t book models for shoots themselves and that Harlow shouldn’t be questioned over it.
21 Savage jumped in the chat and said "artists don't book the [models for the album cover]," referring the kids and the woman's leg
— philip lewis (@Phil_Lewis_) December 2, 2020
Controversy aside, the album will follow Harlow’s Sweet Action EP that arrived on his 22nd birthday in March via Generation Now and Atlantic Records. The project featured seven tracks, with one of them being the Jetsonmade and Pooh Beatz-produced “What’s Poppin.”
Revisit the EP and check out more reactions to his forthcoming album below.
Jack Harlow dropping? It’s lit pic.twitter.com/d8qEDdS2Js
— Flex Luthor 2 Hours (@sirhoodflakes) December 3, 2020
Jack Harlow is too close for comfort and that album cover proved it.
— Devin ???️? (@devintoowoke) December 3, 2020
This mf about fo thump it’s a full on prediction ???? https://t.co/5lcDX2lDvv
— The Vacation (@FreeWave__) December 2, 2020
I learned about @jackharlow’s album a few hours ago and it has seriously made my life better. Can’t wait to hear it
— Chase Weaver? (@MettaWorldWeave) December 3, 2020
jack harlow don't do nothing but mind his white business and yall jump on him everytime
— ??? ? (@numetalshawty) December 3, 2020
new jack harlow album?im excited asf i think jack harlow one of the best new artists on the rise to come out this year
— man on the plutonian surface?? (@pakiplane) December 3, 2020
Jack Harlow could end up in my top 5 with this album https://t.co/E6a2bpDK9Z
— Hebbi (@Hebbi18) December 3, 2020
jack harlow gonna drop aoty
— icicle ivy ??️⚧️ (@IMPERIALSMKTWN) December 3, 2020
HOLY SHIT GUYS ???? I’VE BEEN AT WORK BUT OMG IM LITERALLY SO EXCITED https://t.co/dqKjjXmFba
— *Comfy? (@CodyMurphy__) December 2, 2020
Listen, @jackharlow about to lock the year off the right way. This shit is about to be flames. ??? https://t.co/3V02MtoTkd
— ill Will (@officialillwill) December 2, 2020
This album is about to be fire. Jack even got 9-year old me to be on the cover art (far right window) https://t.co/VpDk5xVZ8S
— Sico (@Mike_Sico) December 2, 2020