Popular clothing line H&M is going to need a big 2018 to bounce back from a horrific 2017. New reports claim the fashion brand has suffered a massive drop in sales weeks after a controversial racist hoodie sparked endless backlash.
According to reports, 2017 served as one the worst years for H&M in over 5 years.
Earlier this month, rap star G-Eazy revealed he ended a potential H&M business partnership after its racist hoodie drama went viral.
Recently, rap veteran Busta Rhymes shouted out Diddy for allegedly putting together a $1 million model fer to the H&M child.
The same week, buzz developed over Diddy possibly turning the kid model’s life around with a major contract fer.
Some reports claim H&M model Nicki Minaj has distanced herself from the company.