Popular clothing line H&M is going to need a big 2018 to bounce back from a horrific 2017. New reports claim the fashion brand has suffered a massive drop in sales weeks after a controversial racist hoodie sparked endless backlash.

According to reports, 2017 served as one the worst years for H&M in over 5 years.

Earlier this month, rap star G-Eazy revealed he ended a potential H&M business partnership after its racist hoodie drama went viral.

Recently, rap veteran Busta Rhymes shouted out Diddy for allegedly putting together a $1 million model fer to the H&M child.

The same week, buzz developed over Diddy possibly turning the kid model’s life around with a major contract fer.

Some reports claim H&M model Nicki Minaj has distanced herself from the company.

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