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Popular clothing line H&M has a PR nightmare on their hands. The fashion brand has finally stepped forward to address boiling tensions over their racist and misguided ā€œCoolest Monkey in the Jungleā€ childrenā€™s hoodie.

Early Tuesday, H&M issued a public apology and took responsibility for its wrongdoing.

The announcement came hours after crooner The Weeknd cut ties with the company over its advertisement.

Over the last 24 hours, celebs have bashed H&M and unleashed their emotions.

Earlier the same day, social media clapped at H&M for its insensitive ad.

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