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The Super Bowl halftime show, which JAY-Z helps produce, is a tougher sell than one might imagine.

Sure, you will get upwards of 100 million sets of eyeballs on you when you perform.

But the NFL doesn’t pay you for your set, and you have to foot the massive bill for the production costs.

This would explain why artists like Taylor Swift turn the NFL down year after year.

Here’s the shortlist for the 2024 Halftime Show.

Is that anything you are interested in?

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