Los Angeles, CA – The ever-elusive Kendrick Lamar has been spotted in Los Angeles apparently shooting a new music video — at least that’s the general consensus. A photo of the Top Dawg Entertainment golden child sitting at a payphone rocking a pair of black Chuck Taylors, mustard yellow shorts and a white crewneck started making the rounds on Wednesday (September 2).
Naturally, the snap generated plenty of chatter on Twitter. Fans have been tirelessly waiting for a follow-up to the 2017 Pulitzer Prize-winning album DAMN. and this is the first solid indication something special is just around the corner.
While it’s entirely possible he’s being featured in another artist’s video or doing some kind of photo shoot, K. Dot diehards are praying the appearance is for a solo video.
KENDRICK LAMAR SHOOTING A MUSIC VIDEO IN L.A pic.twitter.com/apyI4oMzAo
— Hiiipower – TDE News (@hiiipowers) September 2, 2020
In May, TDE CEO Anthony “Top Dawg” Tiffith promised Kendrick would return “soon” and urged his fans to “stay patient.”
But then, after Twitter tried to cancel both J. Cole and Kendrick for appearing not to use their massive platforms to support the Black Lives Matter movement, TDE president Terrence “Punch” Henderson Jr. responded to a comment from a fan urging him to “tell Kendrick it’s time for the real to return,” to which he said, “Nah. N*ggas don’t appreciate it.”
Despite the online optics, the Grammy Award-winning MC was on the front lines at protests around his hometown of Compton in June. Cole also participated in a protest in his hometown of Fayetteville, North Carolina in May, just days after the police killing of 46-year-old Black man George Floyd.